Authenticity leads to success: Schlegel wins German Brand Award

An independent jury praised the concept, implementation and aesthetics of the new corporate film

Great joy at GEORG SCHLEGEL GmbH & Co. KG: the control device expert from Dürmentingen, has won the prestigious German Brand Award for the first time. We received the award for the new corporate film released in 2024. "This project impressively demonstrates how emotional brand communication can be strategically and creatively distilled down to its essence," the expert jury emphasised in their statement.

"This award is a great compliment to everyone involved and confirmation that the intensive preliminary conceptual considerations have paid off," said Managing Director Christoph Schlegel delightedly.

The three-minute film was created in close collaboration with Birk Productions. The aim was to create a format that is both informative and entertaining. The company's values, roots and products are presented in an entertaining and humorous way. Employees feature in the film, giving the brand a face.

In its statement, the jury particularly praised the successful implementation: "SCHLEGEL presents itself with an image film that effectively combines authenticity and charm. The film deliberately breaks with typical clichés in order to make the brand's core values tangible." The jury also highlighted the visual design: "The clear, contemporary aesthetics stylishly underline the brand identity."

The German Brand Award has been awarded every year since 2016 by the German Design Council, which also awards the German Design Award. With around 1,300 submissions from 19 countries, the German Brand Award is one of the most influential brand awards in the German-speaking world, and its international significance is growing. It recognises strong brand strategies, excellent communication and creative implementation. It is presented by an independent jury of experts.

The award ceremony took place in Berlin at the end of June in the presence of about 700 guests. SCHLEGEL finds itself in illustrious company. Other brands that received GBA awards this year include Lufthansa, E.ON, Ergo, Netze BW and Porsche.

This is the first award for SCHLEGEL's marketing activities. The company has previously been honoured with two innovation awards, as well as receiving over 100 design awards for its products.

GEORG SCHLEGEL GmbH & Co. KG has been a leading supplier of control devices for machine control for over 80 years. Its portfolio includes emergency stop switches, mounting sockets, housings, RFID systems and industrial network technology, which are used in a wide range of industries worldwide.

Info: The award-winning corporate film can be found at https://youtu.be/HtiW5Ohh6Vo

The image film is available in 5 other languages at: https://www.youtube.com/@SchlegelGeorg

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